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Buyer Leads For Realtors - How To Capture Real Estate Internet Leads
If you're a real estate agent in today's market, you need to understand one all important fact: over 80% of all buyers start their home search online. Buyers today don't pick up a newspaper, a magazine or a phone book to contact an agent. Buyer leads for Realtors come in through the internet. If your lead generation strategy doesn't focus primarily on generating online real estate leads, your strategy needs to change and it needs to change fast. How Do I Generate Online Real Estate Leads? Today's buyers have access to almost all of the MLS data that the average agent does, so how in the world can you possible compel them to give you their personal information? Even if you manage to have a buyer visit your website, getting them to register with an email address or phone number so you can capture real estate internet leads can seem daunting. Here are the tricks I have used to capture buyer leads for Realtors on my team: - Don't Force the Issue: Many agents' websites don't allow access to any housing information prior to registration. This is a huge mistake. Once a buyer see that your website won't provide them the information they're seeking, they are much more likely to visit another website than to give you their personal data. Our website allows buyers to search and browse all the homes they want. Registration is only required to access special features. - Give Buyers a Reason to Register: Today's internet users are increasingly skeptical of giving out their personal data to anyone online. To get around this perceived risk so you can capture real estate internet leads, you need to give the buyers something of value for signing up on your website. Providing access to detailed school information or crime rates can be a great incentive to buyers. Our team provides a daily alert service that emails buyers new listings in their areas if they provide us their contact information. Be creative, every area has special needs. Give it to your online real estate leads and they will turn into clients. - Assure and Reassure Them: When you do ask for buyers to enter their information, make it clear that you don't redistribute your information to others. I was able to triple the buyer leads for Realtors on my team by including a small paragraph assuring buyers that no other lender, appraiser, or bank would contact them and that I would never sell their information. In addition, on the page displayed immediately after I capture real estate internet leads, I re-assure the buyer that the information they just provided is safe and secure. What if I Don't Have My Own Website? Many agents make a great living from online real estate leads that are generated from websites that they don't own. There are a number of websites that capture real estate internet leads and resell them to agents. Most of these services charge a monthly fee (between $29 - $59 a month) and send every lead received for a specific area to the registered Realtor. Signing up with just one or two of these services can create enough buyer leads for Realtors that investing in their own real estate website isn't necessary. However you generate online real estate leads, the important thing is that you do generate them. With over 80% of buyers starting their home search online, if you don't get their information, your competitors will! There are several systems available that detail how to generate buyer leads for Realtors. We keep a review site up to date to help other real estate agents save money on Realtor leads. You can read our reviews on systems to capture real estate internet leads here
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